Our Story: From Retirement to 2 Million Sessions

In April of 2005, Dr. Steven Shuel sold his chiropractic practice in Santa Paula, California, where he had treated patients since 1988. He relocated to San Antonio with his wife Kathleen and their four daughters, intending to take a few years off before determining what the next chapter of his life would hold. The plan lasted precisely five days. A single massage session sparked an idea that would end his retirement and establish one of the most successful therapeutic massage practices in the region.

Dr. Shuel observed that most massage centers offered relaxing, spa-style sessions, yet few provided the therapeutic, medical-grade bodywork that he and his staff had delivered in California. He believed there was a substantial market for clients seeking genuine muscular rehabilitation rather than simple relaxation. After several weeks of consideration and extensive discussions with Kathleen, he made the decision in May 2005 to open a new business.

Women enjoy massages at self-care station event.

The Growth of Oak Haven Massage

Oak Haven Massage opened its doors in November of 2005 in San Antonio. What began as a single location with a handful of therapists has grown into a multi-location practice spanning the Austin and San Antonio metropolitan areas. As of July 2025, the practice completed 2 million massage sessions, a milestone that reflects the sustained trust our clients place in our therapists.

A Team Built on Excellence

The practice currently employs 250 individuals, including 200 full-time licensed massage therapists. Each therapist receives training in our therapeutic methodology, ensuring that every session meets the clinical standards Dr. Shuel established nearly two decades ago. Our commitment to employing full-time therapists rather than independent contractors allows us to maintain consistency in technique and client care across all locations.

Our Therapeutic Philosophy

Oak Haven Massage operates on a fundamental principle: massage therapy should produce measurable improvements in muscular function and overall physical wellbeing. Our approach differs from conventional spas in both intent and execution. While relaxation remains a natural byproduct of our sessions, the primary objective is to address specific musculoskeletal concerns through targeted manual techniques.

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Medical-Grade Bodywork

Dr. Shuel’s background in chiropractic medicine informs every aspect of our therapeutic protocols. Our therapists assess each client’s condition before beginning a session, identifying areas of tension, restricted mobility, and muscular dysfunction. This assessment-driven approach ensures that treatment time is allocated effectively rather than distributed uniformly across the body.

Consistency Across Every Visit

Clients who visit Oak Haven Massage can expect the same standard of care regardless of which therapist they see or which location they visit. Our training programs ensure that therapeutic techniques are applied consistently, and our scheduling systems allow clients to request specific therapists when continuity of care is preferred.

Why Clients Throughout the Region Choose Oak Haven Massage

Selecting a massage practice involves more than comparing prices or reading reviews. The decision reflects a commitment to one’s physical health and a trust in the practitioners providing care. Oak Haven Massage has earned that trust through nearly two decades of consistent, results-oriented service across the Greater Austin and San Antonio area.

Here is what distinguishes our practice from others in Central Texas:

  • Family Owned and Operated with Clinical Standards: Dr. Shuel and Kathleen continue to oversee operations personally, maintaining the therapeutic focus that defined our practice from the beginning.
  • Full-Time Licensed Therapists: Our 200 massage therapists work exclusively for Oak Haven, allowing for ongoing training and quality assurance that independent contractor models cannot replicate.
  • Proven Track Record in the Austin-San Antonio Corridor: With 2 million completed sessions, our experience treating clients throughout the region is unmatched by competitors.
  • Multiple Convenient Locations: Six locations across two metropolitan areas ensure that clients can access our services without extensive travel.
Woman enjoying a relaxing back massage at spa.

See What Our Customers Have To Say

Experience the Oak Haven Difference Today

Oak Haven Massage has served clients throughout Central Texas for nearly two decades, and our commitment to therapeutic excellence remains unchanged. Whether you are managing chronic pain, recovering from athletic training, or seeking targeted relief from muscular tension, our licensed therapists stand ready to assist you.

Contact Oak Haven Massage to learn more about our services or to schedule your appointment.